Brand & Communication
- Brand identity and visual communication
- Advertising and art direction
- Presentation design
Liju Pankaj
Creative Technologist & Digital Product Builder
Creating practical digital products, intelligent workflows and user-friendly business solutions.
About
I build with clarity, shape with purpose, and keep it useful.
I’m a creative technologist and digital product builder based in the UAE, with more than 20 years of experience across graphic design, branding, advertising, visual communication, print and production.
My work has given me a strong understanding of how ideas move from concept through approval, production and final delivery. In recent years, I have expanded that experience into digital products, business workflows and AI-enabled development.
I enjoy combining creative judgment with practical technology to make complex ideas clearer, more useful and easier to experience.
What I Build
Digital Products & Workflow Solutions
I design and shape practical digital products and intelligent workflows that make information clearer, reduce manual work and support better day-to-day decisions.
Print & Production
- Print and artwork preparation
- Large-format and environmental graphics
- Production coordination
Digital & AI
- UI/UX and digital-product planning
- Workflow and business-system mapping
- AI-enabled product development
Selected Work
Selected Work
A selection of products and workflows shaped around real operational challenges and everyday work.
Case study 01
Business Operations Platform
A connected workspace planned around sales, quotations, invoices, inventory, procurement, HR, approvals and reporting.
- Requirement
- Bring fragmented business operations into one clear system.
- My role
- Workflow mapping, product architecture, interface planning and build direction.
- Approach
- Connected modules, role-based access, clear handoffs and iterative verification.
- Methods
- Business analysis, UX planning, React, TypeScript, Supabase and AI-enabled development.
- Result
- A working multi-company operations platform with protected workspaces and connected processes.
Case study 02
Workforce Notification System
A focused notification experience that helps managers stay informed about assigned Business Central activity on desktop and mobile.
- Requirement
- Deliver timely, user-scoped notifications, including when the application is closed.
- My role
- Experience planning, system-flow definition and implementation direction.
- Approach
- Keep approvals in the source system while making alerts immediate and easy to access.
- Methods
- Responsive UX, PWA planning, secure authentication, realtime data and web push.
- Result
- A deployed internal tool with in-app and closed-app notifications.
Case study 03
Creative Agency Workflow
A structured agency workflow connecting briefs, campaigns, tasks, estimates, proposals, production, accounts and job closing.
- Requirement
- Turn separate creative and commercial activities into a connected job lifecycle.
- My role
- Workflow architecture, information planning, interface direction and product shaping.
- Approach
- Clarify transitions between client service, creative, production and finance.
- Methods
- Process mapping, organization-scoped permissions, interface systems and iterative planning.
- Result
- A coherent platform for planning and tracking an agency job from brief to close.
Case study 04
Creative Production Utilities
Focused utilities for recurring design-production tasks, including mockups, brand kits, image processing, estimation, email building, vectors and QR codes.
- Requirement
- Make repetitive creative-production tasks quicker and easier to complete.
- My role
- Use-case definition, visual direction, workflow planning and development guidance.
- Approach
- Give each tool a small, clear workflow with minimal inputs and immediate feedback.
- Methods
- Responsive interface design, client-side processing and appropriate modern web tools.
- Result
- A working collection of practical utilities for everyday creative production.
Experience
Professional Experience
More than two decades across design, production, creative operations and digital products.
Senior Graphic Designer · UAE
Eleven777 Advertising
Dates to be confirmed
Branding, advertising, digital, print and production design for demanding commercial work, including experience with Emirates NBD, EMAAR and Burj Al Arab projects.
Art direction · Campaign design · Artwork preparation · Production coordination
Graphic Design, Branding & Production
Earlier Professional Practice
Dates and locations to be confirmed
A hands-on foundation in visual communication, advertising, campaign development, prepress and print production.
Design development · Prepress · Large-format production · Final artwork
How I work
- 01
Understand the problem
- 02
Map the workflow
- 03
Plan the user experience
- 04
Design the solution
- 05
Build with modern tools
- 06
Test and improve