Dubai, UAE · Senior practice

Senior Graphic Designer

Brand, Campaign & Event Design | AI-Assisted Creative Workflows

Senior Graphic Designer with 24 years of experience, including 21 years in the UAE, creating brand identities, integrated campaigns, event environments, presentations and digital experiences for leading regional and international organizations.

Experience
24 years
UAE practice
21 years
Based in
Dubai, UAE
Portrait of Liju Pankaj, Brand, Campaign & Event Design | AI-Assisted Creative Workflows

Strategy, craft and dependable delivery.

I build clear visual systems and carry them through demanding, fast-moving production environments—from the first campaign route to the final stage screen, brochure, social asset or presentation.

My experience spans strategic brand communication, large-format event and exhibition design, corporate and consumer campaigns, hospitality, financial services, presentation design and print production.

Strong prepress knowledge helps me design for the realities of production. I collaborate across creative, account, production and client teams, mentor designers, and use AI-assisted workflows where they improve exploration, consistency or turnaround without compromising judgment.

Brand communicationEvent scaleProduction precisionTeam collaboration

Expertise across technology and design.

Six connected areas of practice, from infrastructure and enterprise systems to AI, security and creative communication.

IT Management & Infrastructure

Keeping systems available, recoverable and well run.

  • IT Infrastructure Management
  • Cloud & Server Administration
  • Network & Storage Solutions
  • Data Backup & Disaster Recovery
  • System Integration
  • IT Operations & Technical Support

Enterprise Software Development

Business systems shaped around real workflows.

  • ERP Systems
  • Business Management Applications
  • Workflow Automation
  • Custom Enterprise Applications
  • Database Architecture
  • Financial & Operational Systems
  • HR & Payroll Systems

Artificial Intelligence

Practical AI that saves time without replacing judgment.

  • AI-Assisted Software Development
  • AI Workflow Automation
  • Intelligent Business Applications
  • AI Tool Integration
  • Productivity Automation
  • AI-Enhanced Digital Experiences

Web & Mobile Development

Fast, responsive applications for every screen.

  • Modern Web Applications
  • Responsive Websites
  • Progressive Web Applications
  • Mobile Application Development
  • API Development & Integration
  • E-commerce Solutions

Cloud & Cybersecurity

Security and data protection designed in from the start.

  • Cloud Infrastructure
  • Application Security
  • Authentication & Authorization
  • Role-Based Access Control
  • Data Protection
  • Backup & Recovery
  • Secure Deployment Architecture

Creative Technology

The design foundation behind every digital experience.

  • UI/UX Design
  • Graphic Design
  • Brand Identity
  • Digital Campaigns
  • Event & Exhibition Design
  • Interactive Experiences

Two decades of UAE design experience.

2011—Present

Dubai

Senior Graphic Designer / AI Workflow Specialist

Eleven777 Advertising LLC

Develops brand, campaign, exhibition, hospitality, banking and presentation work across concurrent accounts. Coordinates with creative, account and production teams, mentors designers, and introduces practical AI-assisted methods.

2009—2011

Ajman

Production and Prepress Manager

Nabeel Printing Press LLC

Managed prepress and production readiness, maintaining artwork quality, colour accuracy and reliable handoff from design through print.

2008—2009

Sharjah

Prepress Supervisor

Modern Graphic Printing Press LLC

Supervised file preparation, colour and output checks, helping production teams resolve artwork issues before press.

2005—2008

Sharjah

Graphic Designer, CTF and Scanner Operator

Al Sidra Printing Press LLC

Created print-ready design work and operated core prepress imaging and film-output processes in a deadline-led environment.

Selected work.

A selection of branding, campaigns, event graphics and digital design projects, combining creative thinking with careful execution.

Technical skills.

The tools and technologies I use in day-to-day work.

Frontend

  • React
  • Next.js
  • TypeScript
  • JavaScript
  • HTML5
  • CSS3

Backend

  • Node.js
  • REST APIs
  • Server-side application development

Databases

  • PostgreSQL
  • Supabase
  • SQL

Infrastructure

  • Docker
  • Cloudflare
  • Linux servers
  • VPS hosting
  • Cloud deployment
  • Backup & recovery

AI & development tools

  • OpenAI
  • Codex
  • Claude Code
  • AI-assisted development

Design

  • Adobe Creative Cloud
  • Figma
  • UI/UX
  • Digital design

Creative breadth, organised around outcomes.

01

Brand Identity & Campaign Design

Visual identity, key visuals, campaign systems and brand-consistent rollout.

02

Event & Exhibition Graphics

Entrances, stages, signage, sponsor environments, screens and wayfinding.

03

Digital & Social Media Design

Paid social, bilingual adaptations, stories, carousels, EDMs and web banners.

04

Editorial, Print & Prepress

Brochures, reports, collateral, colour, file preparation and production control.

05

Presentation & Sales Collateral

Corporate presentations, pitch materials, structured content and infographics.

06

Motion Graphics & Video

Social motion, screen content, editing and campaign adaptations.

07

UI/UX & Responsive Fundamentals

Clear hierarchy, interface thinking, responsive layouts and digital usability.

08

AI-Assisted Creative Production

Prompt-led exploration, image workflows and faster content variation.

09

Creative Workflow Automation

Practical workflow improvements using Python, APIs and LLM-assisted tools.

10

Mentoring & Collaboration

Designer support, cross-functional coordination and parallel project delivery.

Adobe PhotoshopAdobe IllustratorAdobe InDesignAfter EffectsAdobe XDFigmaCanvaPowerPointGoogle Web DesignerHTML/CSSWordPressChatGPTClaudeGeminiMidjourneyRunwayOpenAI CodexSoraFreepik AI

AI & Creative Innovation

AI supports the design practice—not the other way around. I contribute to internal applications that improve creative exploration, design verification and production workflows.

01

Private internal application

VectorGuard AI

Uploads vector files or folders to check colour spaces, detect raster images and assess print-production readiness.

Problem solved
Brings colour-space, raster-image and production-readiness checks into one repeatable preflight workflow.
Contribution
Created and developed VectorGuard AI, including the product concept and validation workflow.

AI-assisted validation · Python · APIs · Vector-file analysis

Open Private Application
02

Private internal application

EDM Compliance Guard

Validates EDM designs for layout, size, spacing and brand compliance.

Problem solved
Creates a repeatable review path for recurring EDM layout and brand requirements.
Contribution
Contributed to design and workflow development within Eleven777’s internal AI-tools initiative.

Rules-based checks · Brand-compliance logic · Web workflows

Open Private Application
03

Private internal application

BG Remover AI

Provides batch background removal with AI upscaling and square-canvas output.

Problem solved
Speeds up repetitive image clean-up and standardises outputs for creative production.
Contribution
Contributed to product concept, interface design and workflow development for the internal image-processing tool.

AI background removal · Image upscaling · Batch processing

Open Private Application
04

Private internal application

Idea Generation Hub (IGH)

Supports the progression from an initial idea to a structured creative strategy in one place.

Problem solved
Organises ideation and strategy development into a clearer, repeatable workflow.
Contribution
Contributed to product concept, design and workflow development for LLM-assisted ideation.

LLM-assisted ideation · Prompt workflows · Generative AI

Open Private Application

Private internal applications — Eleven777 access required. Visitors without an authorized account will see only a login or access-denied screen.

Education & languages

Diploma in Multimedia

C-DAC, Kerala

Diploma in Software & Hardware Management

C-DAC, Kerala

Degree

St. Cyril’s College, Adoor, Kerala

Languages

English · Hindi · Malayalam

Get in touch

Let’s build communication that works at every scale.

lijupankaj@gmail.com
+971 55 272 9279Dubai, UAE
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