Sharjah, UAE · Senior creative practice

Senior Graphic
Designer

Brand, Campaign & Event Design AI-Assisted Creative Workflows

Senior Graphic Designer with 24 years of experience, including 21 years in the UAE, creating brand identities, integrated campaigns, event environments, presentations and digital experiences for leading regional and international organizations.

24
Years overall
21
Years in the UAE
2011
At Eleven777 since
Portrait of Liju Pankaj
Liju PankajSenior Graphic Designer

01 / Profile

Strategy, craft and dependable delivery.

I build clear visual systems and carry them through demanding, fast-moving production environments—from the first campaign route to the final stage screen, brochure, social asset or presentation.

My experience spans strategic brand communication, large-format event and exhibition design, corporate and consumer campaigns, hospitality, financial services, presentation design and print production.

Strong prepress knowledge helps me design for the realities of production. I collaborate across creative, account, production and client teams, mentor designers, and use AI-assisted workflows where they improve exploration, consistency or turnaround without compromising judgment.

02 / Experience

Two decades of UAE design experience.

2011—PresentDubai

Senior Graphic Designer / AI Workflow Specialist

Eleven777 Advertising LLC

Develops and delivers brand, campaign, exhibition, hospitality, banking and presentation work across multiple concurrent accounts. Coordinates closely with creative, account and production teams, mentors designers, and introduces practical AI-assisted methods that improve concept exploration and creative workflow efficiency.

2009—2011Ajman

Production and Prepress Manager

Nabeel Printing Press LLC

Managed prepress and production readiness, maintaining artwork quality, colour accuracy and reliable handoff from design through print.

2008—2009Sharjah

Prepress Supervisor

Modern Graphic Printing Press LLC

Supervised file preparation, colour and output checks, helping the production team resolve artwork issues before press.

2006—2008Sharjah

Graphic Designer, CTF and Scanner Operator

Al Sidra Printing Press LLC

Created print-ready design work and operated core prepress imaging and film-output processes in a deadline-led production environment.

03 / Selected Work

Real work, selected for range and relevance.

Brand systems, event environments, corporate communication and social campaigns developed as part of collaborative agency teams.

Selected design and production contributions completed within agency teams. Client and event marks remain the property of their respective owners.

04 / Capabilities

Creative breadth, organised around outcomes.

01

Brand Identity & Campaign Design

Visual identity, key visuals, campaign systems and brand-consistent rollout.

02

Event & Exhibition Graphics

Entrances, stages, signage, sponsor environments, screens and wayfinding.

03

Digital & Social Media Design

Paid social, bilingual adaptations, stories, carousels, EDMs and web banners.

04

Editorial, Print & Prepress

Brochures, reports, collateral, colour, file preparation and production control.

05

Presentation & Sales Collateral

Corporate presentations, pitch materials, structured content and infographics.

06

Motion Graphics & Video

Social motion, screen content, editing and campaign adaptations.

07

UI/UX & Responsive Fundamentals

Clear hierarchy, interface thinking, responsive layouts and digital usability.

08

AI-Assisted Creative Production

Prompt-led exploration, image workflows and faster content variation.

09

Creative Workflow Automation

Practical workflow improvements using Python, APIs and LLM-assisted tools.

10

Mentoring & Collaboration

Designer support, cross-functional coordination and parallel project delivery.

Tools & platforms

Adobe Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · Adobe XD · PowerPoint · Google Web Designer · HTML/CSS · WordPress · ChatGPT · Claude · Gemini · Midjourney · Runway · OpenAI Codex · Sora · Freepik AI · Lovable.dev

05 / Additional Advantage

AI & Creative Innovation

AI supports the design practice—not the other way around. I contribute to internal applications that improve creative exploration, design verification and production workflows while keeping visual judgment and brand context central.

Private internal applications. These are not public demos. Eleven777 access is required; visitors without an authorized account will see only a login or access-denied screen.

Private internal application — Eleven777 access required.

VectorGuard AI

AI-assisted vector-file verification for print and prepress readiness.

Problem solved
Brings colour-space, raster-image and production-readiness checks into one repeatable preflight workflow.
Contribution
Created and developed VectorGuard AI, including the product concept and validation workflow.
Relevant technologies
AI-assisted validation · Python · APIs · Vector-file analysis
Open Private Application

Private internal application — Eleven777 access required.

EDM Compliance Guard

Checks EDM layouts, dimensions, spacing and brand compliance before production handoff.

Problem solved
Gives design teams a consistent review path for recurring layout and brand-compliance requirements.
Contribution
Contributed to design and workflow development within Eleven777’s internal AI-tools initiative.
Relevant technologies
Rules-based layout checks · Brand-compliance logic · Web workflows
Open Private Application

Private internal application — Eleven777 access required.

Design Inspector

Inspects PDF, AI and EPS files for colour, colour mode, vector quality and production issues.

Problem solved
Consolidates common artwork and production checks across several professional file formats.
Contribution
Contributed to design and workflow development for the internal file-inspection experience.
Relevant technologies
PDF, AI & EPS analysis · Colour validation · Vector-quality checks
Open Private Application

Private internal application — Eleven777 access required.

Idea Generation Hub

Supports structured creative ideation and strategy development in one internal workspace.

Problem solved
Organises the progression from an initial idea to a clearer creative or strategic direction.
Contribution
Contributed to product concept, design and workflow development for LLM-assisted ideation.
Relevant technologies
LLM-assisted ideation · Prompt workflows · Generative AI
Open Private Application

06 / Background

Education & languages

Education

  • Diploma in MultimediaC-DAC, Kerala
  • Diploma in Software & Hardware ManagementC-DAC, Kerala
  • DegreeSt. Cyril’s College, Adoor, Kerala

Languages

English · Hindi · Malayalam

07 / Contact

Let’s build communication that works at every scale.